{"id":13772,"date":"2018-06-19T11:36:27","date_gmt":"2018-06-19T08:36:27","guid":{"rendered":"https:\/\/www.ecbshop.co.il\/?page_id=13772"},"modified":"2026-05-31T11:09:57","modified_gmt":"2026-05-31T08:09:57","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/www.ecbshop.co.il\/en\/privacy-policy\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"<p>[vc_row][vc_column]<div class=\"mrbara-heading    vc_custom_1490218559931 text-small heading-style1\"><div class=\"title\" style=\"font-size:18px\"><p><span class=\"primary-color\">PRIVACY POLICY<\/span><\/p>\n <div class=\"mr-vertical-line\" ><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/12&#8243;][\/vc_column][vc_column width=&#8221;8\/12&#8243;][vc_toggle title=&#8221;&#8221; style=&#8221;text_only&#8221; size=&#8221;lg&#8221; open=&#8221;true&#8221; el_id=&#8221;1464939184208-3761b6d5-e09b&#8221;]<\/p>\n<p dir=\"ltr\"><strong><u>PRIVACY POLICY<\/u><\/strong><\/p>\n<p dir=\"ltr\">This privacy policy (hereinafter: the &#8220;<strong>Privacy Policy<\/strong>&#8220;) applies to the way in which we, Eric Cohen Books Ltd. (hereinafter: &#8220;<strong>ECB<\/strong>&#8220;, &#8220;<strong>Company<\/strong>&#8220;, &#8220;<strong>we<\/strong>&#8220;, &#8220;<strong>our<\/strong>&#8221; or &#8220;<strong>us<\/strong>&#8220;), use Personal Information (as defined below) that is collected, received or stored by us about individuals regarding the use of the website: <a href=\"https:\/\/www.ecb.co.il\/\">https:\/\/www.ecb.co.il<\/a>, including the sub-domains of this website, and the online store on the website (hereinafter collectively: the &#8220;<strong>Website<\/strong>&#8220;).<\/p>\n<ol dir=\"ltr\">\n<li><strong><u>Introduction<\/u><\/strong>. This Privacy Policy is implemented because we, as the controller of the database, recognize the importance of privacy. This Privacy Policy details how we manage Personal Information that is collected during your visit to the website and your purchases through the online store, as well as the choices you can make regarding how this information is collected.<\/li>\n<\/ol>\n<p dir=\"ltr\"><strong>What is Personal Information?<\/strong> &#8220;Personal Information&#8221; as defined in the Privacy Protection Law, 5741-1981 (hereinafter: the &#8220;<strong>Privacy Protection Law<\/strong>&#8220;) including information relating to an identified individual or an identifiable individual, including by means of an identifying detail such as name, ID number, biometric identifier, location data, online identifier, or one or more details relating to a person&#8217;s physical, health, economic, social or cultural condition.<\/p>\n<ol dir=\"ltr\" start=\"2\">\n<li><strong><u>Consent and Changes<\/u><\/strong>. You are under no legal obligation to provide us with your personal information, and any provision of such information is made voluntarily. However, if you choose not to provide certain information, we may not be able to provide you with some or all of our services. For example, you will not be able to order a product without providing the details required to complete the order.<\/li>\n<\/ol>\n<p dir=\"ltr\">By using this website, you agree to the terms of our Privacy Policy, and to any collection, processing, and sharing of your Personal Information, for the purposes detailed below. If you do not agree to the terms of this Privacy Policy, please do not access or make any use of our website. We reserve the right, at our discretion, to amend this Privacy Policy at any time. The updated policy will enter into effect as of the date it is uploaded to the website.<\/p>\n<ol dir=\"ltr\" start=\"3\">\n<li><strong><u>Personal Information You Provide Directly to Us and the Purposes for Which We Use It<\/u><\/strong>. Currently, general data available on the website can be accessed without providing Personal Information. However, we receive or collect data from you in the following ways:\n<ul>\n<li><strong>Contact Details<\/strong>. When contacting us by sending an email to the email address displayed on the website, calling the telephone number displayed on the website, or by any other means, you may be asked to provide certain information such as your name, email address, telephone number, the content of your inquiry, as well as any additional information you choose to provide or files you choose to attach, in order for us to handle your inquiry and contact you, including when you leave messages, if required. If you do not provide the relevant information, we will not be able to handle your inquiry or contact you.<\/li>\n<li><strong>Contact And Payment Information<\/strong>. When purchasing products, you will be asked to provide us with your full name, address, ID number, email address, mobile phone number, and payment details. Please note that, in accordance with the PCI standard, payment details are not retained by us, and we do not make any use of them other than for the purpose of processing your payment. If you choose not to provide such information it may prevent us from providing you with online product purchase services. However, it will still be possible to purchase various products by other means.<\/li>\n<li><strong>Social Media<\/strong>. We use social media and other tools such as WhatsApp and Instagram in order to provide customer service, respond to your inquiries, and improve the services we offer. Any communication made to us through such networks and tools shall also be subject to the privacy policy and terms of use of the relevant social network.<\/li>\n<li><strong>Information About Teachers<\/strong>. As part of our operations, we collect information regarding teachers, provided to us directly by the teachers and\/or by education institutes, which may include, among other things: full name, address, gender, teacher classification\/status (private teacher or full-time teacher; permanent teacher or temporary teacher), email address, telephone number, records of meetings and actions, as well as books and materials sent to the teacher.<\/li>\n<\/ul>\n<\/li>\n<li><strong><u>Types of Personal Information Collected by Us that Are Not Directly Provided by You and Purposes of Its Use:<\/u><\/strong>\n<ul>\n<li><strong>Data Received from Third Parties.<\/strong> We may also receive Personal Information about individuals interested in our services from third parties that provide us with marketing services. This information may include contact details and details relating to the individual\u2019s interest in our services, and we will use it to contact you, provide information, and assess the suitability of our services for your needs, in accordance with applicable law.<\/li>\n<li><strong>Log Files<\/strong>. We may use log files. The information appearing in the log files includes your IP address, browser type, date or time stamp, referring\/exit pages, filtering actions, clicks, and any other information that may be provided to us by your browser. We may use such information to analyze trends, manage the website and system, track visitor traffic on the website and system, and collect demographic information.<\/li>\n<li><strong>Cookies<\/strong>. We use Cookies on the website and other tracking technologies for the purposes of data security, operation of the website, adapting the services to your needs, displaying personalized information, and improving your user experience. A &#8220;<strong>Cookie<\/strong>&#8221; is a small text file that is saved on your devices when you visit the website and is used to collect information about your activity on the website, save your preferences, and verify your identity. For more information about the types of Cookies and managing preferences, see Section 5 below.<\/li>\n<li><strong>Additional Tracking Technologies<\/strong>. Beyond Cookies, we may employ additional tracking technologies such as web beacons, pixels, and tags, which may be embedded in digital content, videos, or email messages. These technologies allow us to collect information about how you interact with our services, including the pages or content you view, associated usage and interaction data (such as access times), the time and date of access, and the IP address used to access the services. The use of web beacons and pixels helps us analyze usage patterns of the services and present you with tailored content and advertisements. Some of these technologies are operated by third parties, such as advertisers or analytics providers, and are therefore subject to the privacy policies of those parties.<\/li>\n<li><strong>Mobile Device Data<\/strong>. We may collect technical data from your devices for the proper operation of our website and services. This data may include: <strong>Device characteristics<\/strong>: device type, operating system, hardware model; <strong>Technical identifiers<\/strong>: Device ID, MAC address, advertising identifiers (when available); <strong>Usage data<\/strong>: date and time stamps of website and system usage, duration of activity, pages viewed; <strong>Browser data<\/strong>: browser type, version, browser language, display settings; <strong>Network data<\/strong>: IP address, the requested URL, referral pages.<br \/>\nAdditionally, in accordance with legal requirements, we may use location-based technologies for the purpose of: adapting content and services to your geographical location; collecting aggregated statistical data to improve our services; identifying regional usage patterns. We do not use precise location data for your personal identification, and any use of location-based information is done in an aggregated and statistical manner, while ensuring the anonymization of the information. You may disable the use of location services at any time through your device settings.<\/li>\n<li><strong>Google Analytics and Additional Analytical Tools<\/strong>.\n<ul>\n<li><strong>Google Analytics<\/strong>\n<ul>\n<li><strong>Use of Google Analytics<\/strong>: Our website uses Google Analytics, a web analytics service provided by Google LLC (&#8220;<strong>Google<\/strong>&#8220;), as well as other analytical tools, for the purpose of collecting and analyzing information about the use of the website. These tools help us understand how users behave on the website, identify usage trends, and improve the user experience.<\/li>\n<li><strong>The Data Collected<\/strong>: Google Analytics collects a variety of data about the use of the website, including: frequency and duration of visits to the website; the pages users visit; the websites that referred users to our website; technical characteristics of the device and browser; general demographic data (such as general geographic location); and patterns of behavior and movement on the website.<\/li>\n<li><strong>How the Information is Used<\/strong>: We use the information received from Google Analytics and other analytical tools for the following purposes: analyzing usage patterns and trends on the website; measuring the effectiveness of features and content on the website; improving the user interface and browsing experience; identifying and correcting technical issues; and developing new features and services.<\/li>\n<li><strong>Protecting Your Privacy<\/strong>: We do not combine the information collected through Google Analytics with Personal Information. We use IP address anonymization settings to limit the ability to identify specific users. Access to the collected information is restricted to authorized employees who need the information for their role.<\/li>\n<li><strong>Limitations on Google<\/strong>: Google&#8217;s ability to use and share information collected by Google Analytics about your visits and use of the website is restricted by: the Google Analytics Terms of Service, published at: http:\/\/www.google.com\/analytics\/terms\/us.html https:\/\/marketingplatform.google.com\/about\/analytics\/terms\/us\/; and Google&#8217;s Privacy Policy, published at: https:\/\/policies.google.com\/privacy?hl=en. For more information about how Google collects and processes information within the scope of Google Analytics, you can visit: https:\/\/policies.google.com\/technologies\/partner-websites?hl=en.<\/li>\n<li><strong>Opting Out of Google Analytics Tracking<\/strong>: You can prevent your data from being used by Google Analytics by: downloading and installing the Google Analytics Opt-out Browser Add-on: https:\/\/tools.google.com\/dlpage\/gaoptout; using the privacy settings in your browser to block third-party Cookies; or using your browser&#8217;s private\/incognito browsing mode.<\/li>\n<\/ul>\n<\/li>\n<li><strong> Meta Pixels<\/strong>: We use Meta pixels or SDKs, which are tools that help website owners and publishers, developers, advertisers, business partners (and their customers), and others integrate, use, and exchange Personal Information with Meta, including for the collection and use of Personal Information for ad targeting. Please note that third parties, including Meta, use cookies, web beacons, and other storage technologies to collect or receive Personal Information from our website and elsewhere on the internet, and use that Personal Information to provide measurement services and target ads. Meta\u2019s ability to use and share Personal Information is governed by the Meta Business Tools Terms, available at: <a href=\"https:\/\/www.facebook.com\/legal\/technology_terms\/\">https:\/\/www.facebook.com\/legal\/technology_terms\/<\/a><a href=\"https:\/\/www.facebook.com\/legal\/technology_terms\/\">. <\/a>You can prevent your data from being used by Meta Pixels and SDKs by exercising your choice through these mechanisms: <a href=\"http:\/\/www.aboutads.info\/\">http:\/\/www.aboutads.info\/<\/a> o<a href=\"http:\/\/www.youronlinechoices.eu\/\">r <\/a><a href=\"http:\/\/www.youronlinechoices.eu\/\">http:\/\/www.youronlinechoices.eu\/<\/a><a href=\"http:\/\/www.youronlinechoices.eu\/\">.<\/a><\/li>\n<li><strong> Additional Analytical Tools<\/strong>: In addition to Google Analytics and Meta Pixels, we may use other analytical tools to improve our website and services. Each of these tools has its own privacy policy, and we are careful to select providers who are committed to high standards of privacy protection and information security.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<ol dir=\"ltr\" start=\"5\">\n<li><strong>Cookies<\/strong>\n<ul>\n<li><strong>Types of Cookies<\/strong>. There are two main categories of Cookies: <strong>First-party Cookies<\/strong> &#8211; issued directly by us to your devices. <strong>Third-party Cookies<\/strong> &#8211; issued by a third party on our behalf, such as data analysis service providers (Google Analytics), advertising networks, social media platforms, and other service providers. These Cookies are used for functionality, performance\/analytics, marketing, and social media purposes, and may be used to collect statistical information, tailor advertising content, and integrate external content (such as videos or posts from social networks). These Cookies are not under our control, and their use is subject to the privacy policies of those third parties. These third parties may change their terms of use and the purposes for using Cookies at any time, and we recommend reviewing the relevant policy of each third party for more information. Blocking third-party Cookies may affect some of the functions on the website, such as the display of external content or the personalization of advertisements.<\/li>\n<li>Cookies may remain on your devices for different periods of time: <strong>Session Cookies<\/strong> &#8211; exist only as long as your browser is open and are automatically deleted when it is closed. <strong>Permanent Cookies<\/strong> &#8211; are saved even after the browser is closed and can be used to recognize your computer on return visits.<\/li>\n<li><strong>Types of Cookies by function<\/strong>: <strong>Essential Cookies<\/strong> \u2013 necessary for the basic functioning of the website, enabling navigation and use of its main features. They are stored for the duration of your stay on the website and are deleted when the browser is closed; <strong>Functional Cookies<\/strong> \u2013 improve the user experience by remembering your preferences (such as language, text size). They are stored for a period of up to one year; <strong>Performance and Analytics Cookies<\/strong> \u2013 help us understand how users interact with the website, identify errors, and improve the website. They are stored for a period of up to two years; <strong>Marketing and Advertising Cookies<\/strong> \u2013 are used to personalize advertising content and measure the effectiveness of advertising campaigns. They are stored for a period of up to two years.<\/li>\n<li><strong>Use and Management of Cookies<\/strong>: When you enter the website, a Cookie banner will be displayed, allowing you to choose which types of Cookies will be activated during your browsing. Essential Cookies, which are required for the proper functioning of the website, will always be activated and do not require consent, while other Cookies will be activated only after receiving your consent. You can change your preferences at any time through the Cookie preferences center on the website or through your browser settings. Most browsers allow control over Cookies, including: receiving a notification before accepting Cookies and choosing whether to approve them, blocking Cookies entirely or selectively, and deleting existing Cookies from your devices.<\/li>\n<li><strong>Managing Cookie Preferences<\/strong>. Most browsers allow you to control Cookies through the browser settings. You can: receive a notification before accepting Cookies and choose whether to approve them; block Cookies entirely or selectively; delete existing Cookies from your devices.<\/li>\n<li>To manage your Cookie preferences, please refer to the specific instructions for the browser you are using:\n<ul>\n<li><strong>Google Chrome<\/strong>: Menu (three dots) &gt; Settings &gt; Advanced &gt; Privacy and security &gt; Content settings &gt; Cookies;<\/li>\n<li><strong>Mozilla Firefox<\/strong>: Menu &gt; Preferences &gt; Privacy &amp; Security &gt; Cookies and Website Data;<\/li>\n<li><strong>Safari<\/strong>: Preferences &gt; Privacy &gt; Cookies and Website Data;<\/li>\n<li><strong>Microsoft Edge<\/strong>: Menu &gt; Settings &gt; Privacy, search, and services &gt; Cookies.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Consequences of Blocking Cookies<\/strong>: Blocking certain Cookies may affect your browsing experience and the availability of some features on the website: blocking essential Cookies may prevent the use of certain parts of the website; blocking functional Cookies may limit our ability to remember your preferences; blocking performance Cookies will prevent us from improving the website according to usage patterns; blocking marketing Cookies will prevent the display of personalized content, but will not affect the basic functionality of the website.<\/li>\n<\/ul>\n<\/li>\n<li><strong><u>For<\/u><\/strong><strong><u> What Purposes We Collect the Personal Information<\/u><\/strong>.<\/li>\n<\/ol>\n<p dir=\"ltr\">In addition to the purposes of use detailed above, we may use Personal Information collected by us, as detailed above, in the following ways and for the following purposes:<\/p>\n<ul dir=\"ltr\">\n<li>In order to provide you with services, including products you have purchased.<\/li>\n<li>To contact you, including when you send us messages.<\/li>\n<li>To improve the website and its performance, in accordance with its purposes.<\/li>\n<li>To handle your requests of any kind and respond to inquiries and complaints.<\/li>\n<li>To secure data on the website and comply with legal provisions.<\/li>\n<li>For the purpose of defending legal proceedings.<\/li>\n<li>To send you information and marketing communications regarding our services to the email address you provided us, or through a call from our representative or a text message to your phone. You may request at any time to stop receiving such information and content, as stated above, by clicking on an unsubscribe link or by sending an unsubscribe request to the email: <a href=\"mailto:Privacy@ecb.co.il\">Privacy@ecb.co.il<\/a>.<\/li>\n<\/ul>\n<ol dir=\"ltr\" start=\"7\">\n<li><strong><u>Use of Anonymous <\/u><\/strong><strong><u>Data<\/u><\/strong>.\n<ul>\n<li>We may use anonymous or statistical data (which does not allow the identification of an individual user), such as aggregated data that we have collected and\/or generated as a result of use of the website, including sharing such data with third parties and our clients in the course of our business activities.<\/li>\n<\/ul>\n<\/li>\n<li><strong><u>How We Share Personal Information<\/u><\/strong>.<\/li>\n<\/ol>\n<p dir=\"ltr\">Except as stated above, we may transfer the information you provide to us to third parties in the following cases:<\/p>\n<ul dir=\"ltr\">\n<li>To our service providers, who assist us in our operations, including providers of business operation systems and electronic mailing systems.<\/li>\n<li>In the event of a violation of the Terms of Use or this Privacy Policy, or if you perform actions through the website that appear to be contrary to law, or attempt to perform such actions;<\/li>\n<li>In the event of any dispute, claim, lawsuit, demand, or legal proceedings, if any, between you and us;<\/li>\n<li>In any case we believe that the disclosure of the data is necessary to prevent bodily harm or property damage (to you or to a third party), or in connection with an investigation into suspected illegal acts;<\/li>\n<li>In the event that we are required by law to transfer your personal details and information collected about your activity on the website to third parties, including if we receive a judicial order directing us to provide your details or information about you to a third party, or in response to a request from a law enforcement authority or other governmental or public authority;<\/li>\n<li>In the event that we are acquired by a third-party company or merge with a third-party company, or as part of a review related to such a transaction.<\/li>\n<\/ul>\n<p dir=\"ltr\">In certain circumstances, third parties to whom personal information will be transferred, as set forth in this Section above, may be located outside of Israel, including in jurisdictions that provide a different level of protection than that provided in Israel.<\/p>\n<ol dir=\"ltr\" start=\"9\">\n<li><strong><u>Data Security<\/u><\/strong>. We implement systems and procedures for data security on the website. While these systems and procedures reduce the risks of unauthorized intrusion into our computers, they do not provide absolute security. Therefore, although we strive to use acceptable and reasonable means to protect your Personal information, we do not guarantee that the website will be immune from unauthorized access to the data stored on it. If you have any questions regarding security in the service or regarding confidentiality, you can contact us at the following email address: <a href=\"mailto:Privacy@ecb.co.il\">Privacy@ecb.co.il<\/a>.<\/li>\n<li><strong>Your Rights and Protection of Your Privacy<\/strong>. ECB is the controller of the database containing the information detailed in this policy. We respect your right to privacy and are interested in keeping only required, up-to-date, and accurate information. It is important to us that you know you have the right to access your Personal Information that we hold, and if you find that this information is not correct, complete, clear, or up-to-date, you are invited to contact us with a detailed request to correct or delete such information, in accordance with the provisions of the Privacy Protection Law, 5741-1981 and the Privacy Protection Regulations (Conditions for Reviewing Data and Appeal Procedures on Refusal to Request for Review), 5741-1981. We invite you to contact us on this matter and with any questions regarding your privacy by sending an email to the address: <a href=\"mailto:Privacy@ecb.co.il\">Privacy@ecb.co.il<\/a>.<\/li>\n<\/ol>\n<p dir=\"ltr\">Last updated: May 2026.<\/p>\n<p>[\/vc_toggle][\/vc_column][vc_column width=&#8221;2\/12&#8243;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/12&#8243;][\/vc_column][vc_column width=&#8221;8\/12&#8243;][vc_toggle title=&#8221;&#8221; style=&#8221;text_only&#8221; size=&#8221;lg&#8221; open=&#8221;true&#8221; el_id=&#8221;1464939184208-3761b6d5-e09b&#8221;] PRIVACY POLICY This privacy policy (hereinafter: the &#8220;Privacy Policy&#8220;) applies to the way in which we, Eric Cohen Books Ltd. (hereinafter: &#8220;ECB&#8220;,&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-full-width.php","meta":[],"_links":{"self":[{"href":"https:\/\/www.ecbshop.co.il\/en\/wp-json\/wp\/v2\/pages\/13772\/"}],"collection":[{"href":"https:\/\/www.ecbshop.co.il\/en\/wp-json\/wp\/v2\/pages\/"}],"about":[{"href":"https:\/\/www.ecbshop.co.il\/en\/wp-json\/wp\/v2\/types\/page\/"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecbshop.co.il\/en\/wp-json\/wp\/v2\/users\/1\/"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecbshop.co.il\/en\/wp-json\/wp\/v2\/comments\/?post=13772"}],"version-history":[{"count":0,"href":"https:\/\/www.ecbshop.co.il\/en\/wp-json\/wp\/v2\/pages\/13772\/revisions\/"}],"wp:attachment":[{"href":"https:\/\/www.ecbshop.co.il\/en\/wp-json\/wp\/v2\/media\/?parent=13772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}